Tony Bennett is an American singer of popular music, standards, show tunes, and jazz.
Raised in New York City, Bennett began singing at an early age. He fought in the final stages of World War II as an infantryman with the U.S. Army in the European Theatre. Afterwards, he developed his singing technique, signed with Columbia Records, and had his first number one popular song with “Because of You” in 1951.
Several top hits such as “Rags to Riches” followed in the early 1950s. Bennett then further refined his approach to encompass jazz singing. He reached an artistic peak in the late 1950s with albums such as The Beat of My Heart and Basie Swings, Bennett Sings. In 1962, Bennett recorded his signature song, “I Left My Heart in San Francisco”. His career and his personal life then suffered an extended downturn during the height of the rock music era.
Bennett staged a remarkable comeback in the late 1980s and 1990s, putting out gold record albums again and expanding his audience to the MTV Generation while keeping his musical style intact. He remains a popular and critically praised recording artist and concert performer in the 2000s.
Bennett has won fifteen Grammy Awards, two Emmy Awards, been named an NEA Jazz Master and a Kennedy Center Honoree. He has sold over 50 million records worldwide. Bennett is also a serious and accomplished painter, creating works under the name Benedetto that are on permanent public display in several institutions. He is also the founder of Frank Sinatra School of the Arts in Astoria, Queens.
By the mid-1980s, the excesses of the disco, punk rock, and new wave eras had given many artists and listeners a greater appreciation for the classic American song. Rock stars such as Linda Ronstadt began recording albums of standards, and such songs began showing up more frequently in movie soundtracks and on television commercials.
Danny Bennett felt strongly that younger audiences, although completely unfamiliar with Tony Bennett, would respond to his music if only given a chance to see and hear it. More crucially, no changes to Tony’s appearance (tuxedo), singing style (his own), musical accompaniment (The Ralph Sharon Trio or an orchestra), or song choice (generally the Great American Songbook) were necessary or desirable.
Accordingly, Danny began regularly to book his father on a show with a younger, hip audience, Late Night with David Letterman. This was subsequently followed by appearances on Late Night with Conan O’Brien, The Simpsons, and various MTV programsIn 1993, Bennett played a series of benefit concerts organized by alternative rock radio stations around the country.
The plan worked; as Tony later remembered, “I realized that young people had never heard those songs. Cole Porter, Gershwin they were like, ‘Who wrote that?’ To them, it was different. If you’re different, you stand out.”
During this time, Bennett continued to record, first putting out the acclaimed look back Astoria: Portrait of the Artist (1990), then emphasizing themed albums such as the Sinatra homage Perfectly Frank (1992) and the Fred Astaire tribute Steppin’ Out (1993). The latter two both achieved gold status and won Grammys for Best Traditional Pop Vocal Performance (Bennett’s first Grammys since 1962) and further established Bennett as the inheritor of the mantle of a classic American great.
The new audience reached its height with Bennett’s appearance in 1994 on MTV Unplugged. (He quipped famously on the show, “I’ve been unplugged my whole career.”) Featuring guest appearances by rock and country stars Elvis Costello and k.d. lang (both of whom had a profound respect for the standards genre), the show attracted a considerable audience and much media attention.
The resulting MTV Unplugged: Tony Bennett album went platinum and, besides taking the Best Traditional Pop Vocal Performance Grammy award for the third straight year, also won the top Grammy prize of Album of the Year. At age 68, Tony Bennett had come all the way back.
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